APEDA facilitates agriculture exports to new markets with focus on fresh fruits, vegetables and Shree Anna
Exports to Iraq, Vietnam,
Saudi Arabia register healthy growth
Agricultural and Processed Food Products Export
Development Authority (APEDA) is undertaking various initiatives to promote
agricultural exports from India. APEDA's forward-looking strategy involves a
paradigm shift towards expanding the export basket with focused initiative on
priority products like fresh fruits, vegetables, processed foods and animal
products to reduce the reliance on a few products and to move up the value
chain. With a focus on expanding into key markets such as Europe, Latin
America, and Asia, APEDA aims to forge small partnerships with global
supermarkets to showcase its products on an international arena. Moreover, the
organization is working on to reducing logistical expenses by establishing sea
protocols through collaborations with research institutions. These strategic
initiatives reiterate APEDA's commitment to boost India's agricultural exports
by enhancing competitiveness and driving sustainable growth.
Further, APEDA's concerted efforts to promote Shree
Anna-Millets resonate with the government's vision for cultivating a healthier
and more diversified food landscape. Over the past year, with a particular
focus during the International Year of Millets-2023, APEDA has diligently
worked towards the development and integration of a wide array of value-added
products under the Shree Anna brand.
This strategic initiative has led to the creation
and mainstreaming of various value-added products, including pasta, noodles,
breakfast cereals, ice cream, biscuits, energy bars, and snacks, among others.
By diversifying the Shree Anna product line, APEDA has not only infused
innovation but has also seamlessly connected these products to the export value
chain. Through these endeavours APEDA continues to play a pivotal role in
elevating the profile of Shree Anna Millets, thereby contributing to the
government's overarching agenda of promoting healthier dietary choices and
facilitating the expansion of India's agricultural export portfolio.
During April-November 2023, APEDA facilitated
exports to major markets like Iraq, Vietnam, Saudi Arabia, and the UK
experienced substantial growth compared to the previous year. Surging by 110%,
46%, 18%, and 47%, respectively, this remarkable expansion underscores the
increasing global demand for Indian agricultural products in key markets.
As part of its goal to foster inclusivity, APEDA is
extending support to startups, women entrepreneurs, and Farmer Producer
Organizations (FPOs/FPCs) by enabling their participation in global events.
In response to feedback from exporters, APEDA is
spearheading the initiation of participation in new fairs across emerging
markets such as Turkey, South Korea, Kenya, South Africa, and Japan. This
proactive approach aims to facilitate greater market access and foster
sustainable growth opportunities for Indian exporters.