DPIIT and Govt. of Gujarat jointly launch One District One Product Wall at Garvi Gujarat Bhawan today
Collaboration to promote indigenous crafts and artisans of Gujarat
One District One Product (ODOP) program, an initiative under the
Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of
Commerce & Industry, launched its first collaboration with the Government
of Gujarat in New Delhi to promote the indigenous crafts and artisans of the State.
Manmeet Nanda, Joint Secretary, DPIIT, and Arti Kanwar, Resident Commissioner
and Secretary (Economic Affairs) Finance Department, Government of Gujarat
jointly inaugurated the ODOP Wall at Garvi Gujarat Bhawan today.
Gujarat, with its 33 districts, exemplifies the vast geographic coverage
and potential for diverse products across the state. ODOP-Gujarat features a
rich collection of 68 unique products, ranging from traditional crafts like
Gamthi Block print and Mata-ni-Pachedi to agricultural goods such as groundnuts
and cumin.
In a significant collaboration, ODOP has partnered with the Government
of Gujarat to implement product tagging and story cards, enhancing the promotion
and recognition of Gujarat's unique products. This collaboration aims to drive
consumers towards emporia, boosting sales and increasing the visibility of
Gujarat's products at the national level. Garvi Gujarat Bhawan has integrated
ODOP products into its interiors to better showcase Gujarat handicrafts.
ODOP interventions in Gujarat have been, specifically focused on certain
products to enhance their market presence. For example, Government
e-Marketplace (GeM) onboarding drives have been conducted for Sujani Handloom,
Jamnagari Bandhini, and Patan Patola. Additionally, support from the National
Institute of Design (NID) workshop has been provided for Agate Stone in Khambat
district and Sujani from Bharuch district.
The ODOP initiative aims at manifesting the vision of the Prime
Minister, Narendra Modi to make the country and its people self-reliant by
fostering balanced regional development across all districts of the country.
The program selects, brands, and promotes one unique product from each district,
showcasing the diverse range of products across the country which encompasses
various sectors, including handlooms and handicrafts. To better realize this
aim, the ODOP team has been joining forces with other government and private
players working in this direction to reach a larger audience.