Environment Ministry promoting adoption of eco friendly lifestyle
To increase
the awareness among people and encourage them to adopt environment-friendly
lifestyle, the Ministry is implementing various programs such as Environment
Education Programme (EEP) and Environmental Information Awareness Capacity
Building and Livelihood Programme (EIACP). The EIACP Centres host a wide range
of outreach and awareness activities such as debates, quizzes, webinars,
plantation drives, and celebrations of environmental days to engage citizens
actively. These Schemes are synergised with the Lifestyle For Environment
(LiFE), an India-led global mass movement to nudge individual/community action
to protect and preserve the environment.
Recently, a month long Mass Mobilization Campaign on
Mission LiFE (Lifestyle For Environment) was organized in the run up to the
World Environment Day, on 5 June, 2023 in which 16,29,086 events were
organized and total 2,55,30,098 people participated till 31 July, 2023 and
2,38,70,488 took pledge on LiFE. The Ministry has developed two dedicated
portals for LiFE viz. Mission LiFE Portal (missionlife-moefcc.nic.in), which is
an open access portal and serves as a knowledge and social media creatives
repository and Meri LiFE Portal (merilife.org) for uploading actions and
awareness generation events. Further, the State Government of Madhya Pradesh
has reported on Meri LiFE portal 2,18,091 events and participation of 16,27,745
peoples till 31 July, 2023 under the Mass Mobilization Campaign on Mission
LiFE.
Under the EEP, financial assistance was provided to the
Implementing/Nodal Agencies of States/UTs, including Madhya Pradesh, for
organising various awareness programmes. In the State of Madhya Pradesh, 5,200
Eco-clubs (100 each in 52 districts) were supported during the year 2020-21 and
15,600 school Eco-clubs (300 each in 52 districts) were supported during the
year 2021-22 under the National Green Corps (NGC) Programme. 100 college
Eco-clubs in Madhya Pradesh were also supported during both these years. Major
activities conducted by Eco-clubs include, debates, slogan writing,
drawing/painting, poster making, quiz, wall painting, action-oriented
activities like energy audit, water audit, plantation, rallies, exhibition,
waste segregation, cleanliness drive, etc.
This
information was given by Union Minister of State for Environment, Forest and
Climate Change Ashwini Kumar Choubey in a written reply in the Rajya Sabha
today.