Renewed push for Agriculture export promotion to achieve USD 23.56 billion target for 2022-23
Orientation programme to create awareness for
Geographical Indicators tagged products in North Eastern Region
APEDA, an
export promotion body for agricultural products of the Ministry of Commerce
& Industry has made an outreach
strategy for the promotion of agro export to accomplish the export target of
USD 23.56 billion for the financial year 2022-23. 300 events will be organized
under the plan in the current year for boosting exports.
Given that sanitary
and phytosanitary measures used as technical barrier to trade by countries
which pose a major challenge in the export of food products, particularly in
developed countries, the APEDA plans to create awareness among the stakeholders
of food export by highlighting its impact on human life through various online
platforms, including social media platforms.
As per the proposed
outreach strategy, it is planned to establish a strong and regular connection
with exporters, farmers, Agripreneurs, food processors, logistics providers,
foreign exchange management companies, etc, with the help of different
mainstream publications and electronic channels as well as prominent social
media platforms by highlighting a list of potential products have an abundant
export potential.
A list of potential
markets will also be displayed at various social media platforms. Besides,
country-wise and product-wise specific requirements of India’s export potential
products would be highlighted especially at the APEDA portal for exporters.
Also, quick updation
of importing countries' requirements immediately may be circulated among the
stakeholders and product wise benefits of India’s exports to its preferential
partner countries would also be highlighted to grab more opportunity in the
partner countries.
To attract more
exporters, APEDA export procedures would be circulated at various platforms especially
at electronic media and one pager news of its procedure for export to be
circulated at grass root and village level along with its benefits.
Working in line with
Prime Minister Narendra Modi’s clarion call towards creating Atmanirbhar Bharat,
focus is on nurturing potential budding Agripreneurs through practical and
technical training and motivate them to choose agriculture export as an attractive
career.
The apex agro export
promotion body of the Ministry of Commerce & Industry also proposes to
organise a programme for Agripreneurs to harvest export opportunities from
diversified agro climatic zones in India.
The stakeholders in
agri supply chain such as farmers, students, officials, etc would be oriented
for agriculture export procedures, guidelines, fiscal and financial incentives
in agri supply chain from government, sanitary and phyto-sanitary issues in supply
chain viz., residues, maximum residue limits, traceability, etc.
As India has a good
potential for export of Geographical Indication (GI) tagged products due to its
therapeutic and health values, orientation programmes have been planned to
create awareness among stakeholders for GI products in the North Eastern Region
(NER).
In India, there are
more than 140 GI registered agriculture products and out of those, 123 agro
products are APEDA’s scheduled products. Considering the biodiversity in India,
it has been planned to hold a series of national and international exhibitions
and workshops to promote the export of GI products across the globe by taking
universities, organizations, NGOs, etc on board as knowledge partners at
national and international level.
As per the outreach
strategy, it has been proposed to form an association of GI registry owners for
better coordination and to bridge the link between GI stakeholders and
government. The move is aimed at establishing the integrity and authenticity of
GI products as there is an organization for registration of GI products, but
there is no agency to verify its authenticity.
The proposed
programmes to be organized under outreach strategy would focus on challenges in
export oriented agri supply chain in India, automation and mechanization of
agri supply chain, effective implementation of new technologies in agriculture
and food processing, Agri Export Policy, one district and one product, pre and
post harvest practices at par with SPS and Global GAP, logistics and
infrastructure requirements for integrated cold chain management and measures
for safe residue zones especially pesticides and toxins residues
It has been proposed
to make video and info-graphics content about the success stories of exporters
and promote it on social media platforms regularly. The agro export promotion
body has also proposed to publish motivational success stories of farmers,
start-ups, exporters, etc, in different print and social media.